Support that Lasts - Shop Direct with Black-Owned Businesses
Supporting Black-owned businesses isn’t just about a purchase—it’s about impact. These businesses—often small, independent, and built by passionate entrepreneurs—deserve our support now more than ever. Here's why -
The Economic Impact
Money spent at Black-owned businesses stays in the community, fueling local economic growth, creating jobs, and reducing unemployment in underserved areas. The Black dollar is powerful, and it’s crucial to keep Black-owned businesses thriving. Nielsen’s 2025 annual report, Black buying power is projected to reach $2.1 trillion next year, underscoring our influence in shaping today’s economy.
Driving Innovation & Choice
A diverse business landscape fosters innovation, fuels creativity, and challenges industries to evolve. Black entrepreneurs bring fresh ideas, unique cultural influences, and solutions to problems often overlooked by mainstream markets. By supporting these businesses, we help expand consumer choice and encourage industries to be more inclusive and forward-thinking.
The Power of Shopping Direct
Where and how we spend matters. Purchasing directly from brands you believe in amplifies their mission and impact, making every dollar go further toward people, progress, and purpose.
No matter how conversations around economic empowerment evolve, we’ll still be here, brewing up what matters - impact. Keep the support going—tap into these brands and explore their missions.
Whenever possible, shop direct.
Food & Beverage
Partake Foods: Vegan, gluten-free and allergy-friendly snacks
McBride Sisters: Wine collections crafted by two sisters
Ghetto Gastro: Culinary collective intertwining food and culture
A Dozen Cousins: Meals inspired by Creole, Caribbean and Latin American recipes
Ayo West African Foods: Chef-curated flavors that celebrates West African flavors
KYVAN Foods: Family-owned salsas, sauces, and seasonings
Myles Comfort Food: Premium frozen meals with clean ingredients
Capital City Mambo Sauce: Sweet and savory wing sauce
Pipcorn: Sustainable popcorn, cheese balls and chips
Uncle Nearest: 100% additive-free, award-winning bourbon and whiskey
Lillies of Charleston: Specialty sauces and spice mixes
Harlem Chocolate Factory: Artisan chocolate company
Golde: Superfood health and beauty products
Essie Spice: West-African-inspired sauces and spice blends
Glory Foods: Pre-seasoned southern-style canned and packaged foods
NatureAde: Plant-based nutritional shakes and supplements
Ellis Island Tea: Cold-pressed cane juices
Rap Snacks: Uniquely-flavored snacks inspired by hip-hop music artists
Health & Personal Care
Hustle Clean: Antimicrobial hygiene body and face wipes
Black Girl Sunscreen: Sunscreen formulated for people of color
Reel: Sustainable, tree-free household paper alternatives
Happy Hues: Shea butter infused baby training pants, diapers and wipes
Play Pits: Natural, non-toxic deodorant designed for active kids
SugarDoh: At-home hair removal kits
SoapSox: Bath products for kids
Home & Stationery
Be Rooted: Inclusively designed journals and planners that uplifts and celebrates women of color
Estelle Colored Glass: Luxury hand-blown colored glass cake plates and stemware
EcoVibe: Thoughtfully curated selection of home decor, houseplants, and candles
Albany Park: Modern, unparalleled quality furniture
Clean Design Home: Allergen-aware home goods
Toys, Sports, & Entertainment
Culture Tags: Family-friendly party card game
PowerHandz: Sports performance-enhancing gloves and and sports training equipment
HarperIman: Dolls and greeting cards that promote diversity and representation
Lyrically Correct: Head-to-head "finish the lyrics to your favorite songs" trivia game
Healthy Roots: Dolls that celebrate the beauty of natural hair
Puzzle Huddle: Children's puzzles, blankets, and art supplies inspired by diverse characters
Apparel & Accessories
Legendary Rootz: Apparel, accessories, and home decor inspired by Black culture, pride and beauty
Miles & Milan: Gender-neutral children's apparel
Mess In a Bottle: Message-driven apparel
Actively Black: Premium athleisure and sports apparel
Mifland: Mixed accessory leather goods
SOKO: People-first, ethical jewelry brand
Beauty
Camille Rose Naturals: Sustainable and gourmet hair and body care products
The Lip Bar: Vegan, cruelty-free makeup products
Young King Hair Care: Grooming products designed for men and boys
Donna's Recipe: Clean ingredient and vegan hair care products
Undefined Beauty: Clean, conscious and plant-based skin and body care products
The Doux: Paraben- and sulfate-free curly and natural hair products
Scotch Porter: Men's beard balms and skincare products
Mented Cosmetics: Vegan and cruelty-free makeup designed for all women
Rosen: Skincare specializing in transforming acne-prone skin
Topicals: Skincare products for acne-prone skin
Beauty Bakerie: Clean, vegan, and gluten-free cosmetics
Kreyol Essence: Natural and ethical beauty products from Haiti
Additional Lists
US Black Chamber
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