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Social Media Manager APPLY NOW

Des Moines, Iowa (preferred)
Marketing
Mon, Jan 31, 2022
Full time

BLK & Bold Specialty Beverages is a coffee micro-roastery and national wholesaler of specialty coffee and teas. Our mission is to make a fundamental shift in the choices of coffee consumers via providing a range of product options at mass retail/grocery (currently Target, Whole Foods, Kroger, Albertsons, Amazon, Boxed.com, Macy's, Walgreens, HEB, ShopRite, Canteen, US Foods, Tradecraft) that extends the consumer’s social impact footprint via positively impacting the communities of consumers across the US. As a result, we contribute 5% of our profits to initiatives across the US that support domestic youth in need. 

We are proud to be the first and only Black-owned (MBE Certified) nationally-distributed coffee as well as a fully-certified B Corp, reinforcing our domestic-impact commitment to our consumers and stakeholders. Additional active certifications include Kof-K Kosher, Fair Trade USA/International, and a certified Safe Quality Foods (SQF), food processing facility. 

The Opportunity:

We are an emerging start-up looking for a dynamic team player to fill a key role on our marketing team as a Social Media Manager. This role will report into the Director of Marketing and will be responsible for the daily management of the company’s social media accounts (including but not limited to Instagram, Facebook, Twitter, Pinterest, Tik Tok, YouTube, and/or LinkedIn). In addition, this individual will be responsible for providing an evolving strategy to grow the brand’s digital presence through community engagement, tactful SEO, and other KPIs. 

Working Conditions:

Typical office setting. If ever in the fulfillment/production area, hazardous conditions may exist, such as proximity to moving mechanical parts and use of light manufacturing equipment.

Major Duties And Responsibilities:

  • Create purposeful daily original content that relates to and engages brand’s audiences while following brand guidelines. This will include develop content calendar to identify key moments to engage with our audience
  • Lead and collaborate with cross-functional teams to do editorial planning and content development for key themes of our social media content 
  • Using social media marketing tools to create and maintain the company’s brand
  • Develop and implement strategies to meet or exceed quarterly SEO and website traffic goals
  • Work with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities 
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
  • Manage overall analytics for Social Media including daily, weekly, monthly and ad-hoc reporting on campaign performance, social interaction and digital communications
  • Mine analytics data and develop strategies for content creation, optimizing social channels and initiatives, increase engagement and ROI, and to build brand awareness
  • Monitor and evaluate Social Media results on a daily/weekly/monthly basis in coordination with institution goals and benchmarks. 

Preferred Qualifications:

  • Experience managing social media for a lifestyle or CPG brand
  • Passion for coffee and/or tea a plus!
  • Strong attention to detail
  • Excellent written and oral communication skills
  • Some experience with graphic design and video editing software (e.g., Photoshop)
  • Ability to work both independently and in a team-oriented, collaborative environment
  • Organizational, prioritization, editorial planning and time management skills

You will succeed if you are:

  • Valuing differences; behaving with sensitivity toward differences in cultural norms. Seeking out diverse perspectives and talents of others
  • Resist complacency and the status quo. Be convinced there can always be a better way and resolve to be open minded about the opportunity to elevate your team and you
  • Passion for BLK & Bold and our core values of supporting the community of our consumers
  • Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner
  • Passion for creating high-quality work with attention to detail

Compensation Package:

  • Individual performance bonuses
  • Healthcare: medical, dental, vision
  • Free specialty coffee & tea!


2022-01-31|||Des Moines, Iowa (preferred)|||Marketing||||||TBQVYyM_YLVLmgtZ|||FULL_TIME|||USD|||HOUR|||single||||||||||||false

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